About

THE UNIFORM OF RESILIENCE

 

 

 

Born from a season of transformation.

IM THE LABEL was created during a time when I needed to feel held, but also needed to keep moving. I searched for pieces that offered both sanctuary and strength—clothing that felt like a hug but looked like armor—and when I couldn't find them, I designed them.

This collection is not just knitwear; it is a system. The Core 4 are essential pieces, crafted from 100% Organic Cotton, designed to be gender-neutral, interchangeable, and built to hold you.

Soft enough to dream in. Strong enough to build in.

 

California to Bali and back again.

To bring this vision to life, we partnered with an ethical production house in Bali led by a fellow female founder who rebuilt her own life after the pandemic. Together, we stripped away the excess to find the essential.

Every piece is small-batch, ethically crafted, and touched by the hands of artisans who are committed to their craft. This is conscious comfort, designed with intention from the thread up.

 

Become the Brand.

We believe that true style isn't about following a trend; it's about standing in your own truth.

IM THE LABEL is designed simply to inspire creativity in personal style, encouraging you to become the brand.

These pieces are your canvas. Whether you style the Sanctuary Cardigan + Grounded Jogger to enjoy a quiet morning or layer the Clarity Pullover + Momentum Jogger for a day of action, you define the look. We provide the comfort and resilience; you provide the soul.

You are the Muse.

 

 

Follow the Red Thread.

If you look closely at your garment, you will find our signature detail: a single line of red stitching on the internal label.

Resilience is a pulse. It’s the life force that keeps beating even when things are hard. We finish every piece with this red stitch as a hidden reminder that you are alive, you are strong, and you have a heart that keeps going.

Welcome to the family,

Xoxo
Allison Beshwate
Founder, Inspired Muse|IM THE LABEL