You are the artist and the Muse.

Become the Brand.

IM THE LABEL is designed simply to inspire creativity in personal style, encouraging you to become the brand. We provide the Canvas, you provide the Soul.

Person wearing a black beanie, black knitted cardigan, white t-shirt, and black knitted pants standing in front of a wooden wall.

$450

The Travel Set

Sanctuary Cardigan + Grounded Full-Length Jogger

Pairing the cocoon-like warmth of the Sanctuary Cardigan with the earth-bound comfort of the Grounded Jogger, this set is your ultimate companion for long journeys and safe arrivals.

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Person wearing a white knitted outfit and beige beanie standing in front of a wooden window.

$450

The Studio Set

Clarity Pullover + Momentum Ankle Jogger

Pairing the structured focus of the Clarity Pullover with the agile energy of the Momentum Jogger, this set is the uniform of choice for days when you need to remain sharp, creative, and ready to move

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Woman sitting on a wooden chair in a rustic setting with a vase and wall art in the background wearing a knitted Flow Set, Serenity Cardigan and momentum jogger

$450

The Flow Set

Sanctuary Cardigan + Momentum Ankle Jogger

Pairing the open embrace of the Sanctuary Cardigan with the agile crop of the Momentum Jogger, this set is designed for effortless transitions through your busiest days.

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Person wearing a black knitted sweater, black knitted pants, and a grey beanie standing against a wooden wall.

$450

The Retreat Set

Clarity Pullover + Grounded Full-Length Jogger

Combining the structured focus of the Clarity Pullover with the full-length coverage of the Grounded Jogger, this set creates a complete cocoon for deep rest, creative focus, and colder days.

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Meet The Core 4:

Description:
Born from a season of transformation, this collection is designed to be your Uniform of Resilience. Four essential pieces, crafted from 100% Organic Cotton, ethically produced in Bali, gender-neutral and interchangeable. Soft enough to dream in, strong enough to build in.